Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.
No comments:
Post a Comment