Healthcare Provider Relations Specialists

Friday, December 31, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Thursday, December 30, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Wednesday, December 29, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Tuesday, December 28, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Monday, December 27, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Sunday, December 26, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Saturday, December 25, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Friday, December 24, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Thursday, December 23, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Wednesday, December 22, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Tuesday, December 21, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Monday, December 20, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Sunday, December 19, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Saturday, December 18, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Friday, December 17, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Thursday, December 16, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Tuesday, December 14, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Monday, December 13, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Sunday, December 12, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Saturday, December 11, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Friday, December 10, 2010

Transforming Healthcare Organizations Is No Longer Optional

As the nation progresses through healthcare reforms, transforming the healthcare organization is no longer optional. With the push for accountable care, understanding care delivery costs and outcomes become mission-critical.

To meet this need, this session will discuss how to leverage analytics to create a detailed, holistic and integrated view of the provider enterprise that brings together data efficiently collected from internal and external sources--EMRs, clinical departmental systems, back office and research. The result: actionable information in near-real time. This newfound speed and agility can empower the provider organization to not only meet its challenges, but to literally transform itself--enabling greater efficiency, business expansion and new collaborations, and the higher quality of care that the market now demands.

Objectives:

  • Short term: An informative session with a physician and senior industry executive on how leveraging next generation analytics can achieve improved care outcomes while maximizing reimbursements and productivity
  • Long term: Considerations for an IT approach that allows maturing healthcare organizations to move away from custom solutions to more cost-effective, productized options to achieve faster time-to-value and economies of scale

Key Takeaways:

  • Understand how IT can be leveraged to drive organizational response to healthcare transformation with foresight and leadership
  • Learn how to gain better clinical and business insight through an integrated view of clinical, financial, administrative and research information from across the enterprise
  • Develop a plan for attaining an enterprise view with a new generation of analytic insights that cross departments to optimize clinical and operational performance and to drive superior decision-making

Victor Nwigwe, Executive Manager
VicTech Integrated Technologies
409 Running Doe Ct
Suwanee, GA 30024
http://www.hcprs.com (Healthcare Consulting)
Business: 800.349.6095
Direct: 678.825.5140

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Thursday, December 9, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Wednesday, December 8, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Vinade Reminder Notification

1. People prefer to buy brands because they reduce perceived risk. 2. People buy brands for status. 3. People refer more often and more passionately to a brand they like and trust. 4. You can build and accelerate your reputation through branding. 5. You can attract more of the cases you want through branding. 6. Branding will give you a competitive advantage. 7. A branded healthcare organization will be worth more than a non-branded business.

Vinade Reminder Notification

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Monday, December 6, 2010

Branding your business

Branding your business

Healthcare Provider Relations (HCPR): Will It Create A Powerful, Differentiating Brand for Your Healthcare Business?
Work With Us and Avoid Looking Like a "Plain Vanilla" Organization

Let's say a new family moves in a couple of blocks from your office, and the mother holds a gathering for her new neighbors. At the gathering she asks, "I'd like to find a first-rate doctor for my family. Is there anyone special here in town?" How many of her newfound friends do you think would not only remember your name, but also be able to clearly elaborate upon what makes your business different? If your practice or organization is lost in a sea of sameness, you have a branding problem.

Sadly, a lot of would-be patients still think healthcare providers are all pretty much the same. The "sameness" misconception is not the patient's fault. If you want a truly remarkable business, you must create a terrific product, and then communicate your points of differentiation clearly and consistently. Marketers call this branding, and it's vital to winning the dental marketing game.

7 Reasons Why You Should Brand Your Healthcare Organization

1. People prefer to buy brands because they reduce perceived risk.
2. People buy brands for status.
3. People refer more often and more passionately to a brand they like and trust.
4. You can build and accelerate your reputation through branding.
5. You can attract more of the cases you want through branding.
6. Branding will give you a competitive advantage.
7. A branded healthcare organization will be worth more than a non-branded business.

Brand vs. bland

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Why should you care?

Well, it turns out that branding your practice has some very tangible rewards. People will happily pay more for a brand than for a generic alternative. Don't believe us? Look at your own family's shopping habits. You could save a bundle by buying generic cola, beer, paper towels, wine, laundry detergent, and more. But unless you are a very rare bird, you don't. You buy many of the big brands like everyone else.

Why? Because you assume, either consciously or unconsciously, that the quality of a name brand product is better. Your patients think the same way. In fact, if you and your office staff are tired of haggling with patients over finances, you can take the money issue off the table by creating a value-added brand.

1. People prefer to buy brands because they reduce perceived risk. Consumers know that advertisers invest a lot of money in building their brands, and hence have a lot to lose if they put out shoddy products. Therefore, people are not only willing to try a new brand; they are highly likely to stay with that brand if they are satisfied with it.

2. People buy brands for status. Sometimes people spend more for a product because it is more expensive. Think Mercedes and Rolex. While relatively few dentists are status symbols, it does happen. For example, a savvy few can claim to be "dentists to the stars," reality TV "smile makeover dentists," and nationally prominent experts.

3. People refer more often and more passionately to a brand they like and trust. Truly great brands achieve near cult-level loyalty from their followers, to the point where consumers actually identify with their brands. Graphic artists universally put Macintosh(TM) stickers on their cars to show the world they are "rty" and belong to the "Mac clique." Starbucks(TM) aficionados insist on having their "double half cappuccino with extra foam." Harley Davidson(TM) isn't just a motorcycle; it's a personal statement. Some argue passionately for Coke(TM), others for Pepsi(TM). Wouldn't it be great if your patients were this loyal?

4. You can build and accelerate your reputation through branding. We understand that many doctors are uncomfortable with the idea of "tooting their own horn." However, since your reputation is your most valuable asset, are you willing to leave it entirely up to factors outside of your control? Instead of passively waiting and hoping for a good reputation to develop over the years, you can actively mold and shape your reputation now, through purposeful branding.

5. You can attract more of the cases you want through branding. Savvy doctors don't try to recruit everyone to their business. Instead, they target the patients and cases they want (e.g., cosmetically oriented patients, seniors, soccer moms, nurses, teachers, etc.). Branding can help you appeal to exactly the audience you want.

6. Branding will give you a competitive advantage. In a competitive market environment, which means just about everywhere, your business or practice needs to stand out in a positive and highly distinctive way because you are being compared directly to all others. Branding will help you stand out.

7. A branded organization will be worth more than a non-branded business. For the reasons we've discussed, a branded practice will often do far better economically than a non-branded practice. Additionally, when it's time to sell, a practice with a great reputation and proven ongoing marketing systems will command a better price than a run-of-the-mill practice.
So what exactly is a brand?

A lot of the physicians and dentists we've worked with over the years were initially skeptical about the concept of branding, and that's understandable. After all, when you get right down to it, a lot of marketing people are fuzzy about the concept.

It turns out that many marketers are guilty of focusing solely on the communication aspect of branding, and forget entirely about the underlying product, which is more important. Even the slickest advertising won't save bad products. (Remember all those funny ads a few Super Bowls ago when well-funded, and now defunct, Internet companies advertised products which no one needed?)

To add to the confusion, various authorities, such as marketing academia, consultants, and texts, all have slightly different definitions for branding.

These include:

"A singular idea or concept that you own inside the mind of a prospect."
"The primary focus of your brand message must be on how special you are."
"You're just anybody without your identity."
"Customers must recognize that you stand for something." The two best ones we've seen are:

"A brand is the total experience that a customer has with your product, service or company." "A brand is delivering on a promise ... consistently." The good news and the really good news for doctors

Branding has long been pervasive in business, and it now extends to people (e.g., Oprah Winfrey, Jerry Seinfeld, Tiger Woods, Martha Stewart). These savvy individuals know they have to be different to stand out from the crowd. However, branding is not very common in private healthcare practices. Surprisingly, a large percentage of healthcare practices simply don't use branding to establish and reinforce a specific reputation in their market.

So the good news is that most of your professional colleagues are not trying to brand their practices. The even better news is that the practice that successfully brands itself will take a head-and-shoulders, standout lead above the competition. Positive differentiation is the whole idea.

In service industries, including healthcare, effective branding is about the entire experience and relationship that patients have with you and your team. When you communicate what makes you special, you are setting expectations undefined a direct or implied promise undefined that patients will get the benefit of your unique value each time they visit or call.

"How will Healthcare Provider Relations (HCPR) help me build a powerful brand?"

We've talked a lot about the necessity for branding and differentiation, but how can you actually do it?

Well, if we work together our first step will be to develop a positioning statement (also known as Unique Selling Proposition or Unique Value Proposition). Simply put, your positioning is: the position in the mind of the consumer that your practice occupies.

In other words, what is the one thing you want patients to remember about you, if they remember only one thing? We have to focus very tightly because prospective patients are exposed to at least 3,000 commercial messages a day. With so much clutter in the marketplace, you'll have to give up trying to be everything to everybody, and instead focus on becoming very special to somebody.

Some famous Corporate America positioning examples include:

Crest(TM) fights cavities
Excedrin(TM) is the headache medicine (for the toughest headaches)
At Avis(TM), we're No. 2, so we try harder How we'll position your practice in the marketplace

Your positioning is the unique competitive advantage that influences your desired audience to see you as their best choice. Before we come up with your positioning statement, you need to know some ground rules. Whatever we come up with, your positioning must be:

True (if you say you're experienced, you'd better be experienced) Differentiating (not saying the same thing everyone else says) Memorable (you are competing with 3,000 messages a day) Compelling to your intended target audience (don't look too expensive when dealing with lower-income patients, for example) To come up with your positioning statement, we'll decide what you should say to prospective patients who ask, "Why you?"

Why should they come to you? How do you present yourself as different, better, and desirable from any other dentist they could call today? Why you?
Don't worry if you can't answer this question yet. Right now, your practice is probably hidden in that forest of look-alike doctors if you haven't thought too much about it or you can't easily verbalize "Why you?"

The good news is, we have a very specific process to help you. We'll brainstorm answers to questions like, "Why you?" or, "What do you do, and whom are we for?"
We'll help you avoid your own biases. While you may be very proud of your advanced education and technology, in a low economic area patients may be far more interested in how gentle, friendly, or affordable you are.

And of course, chances are that some of your competitors may already be mumbling something about gentle, for example, so if you go that route, you'll need to find a unique way to say it and then prove your claim to the oh-so-skeptical public. Remember that your positioning will not be identical to your headline and slogan, though these may well be derived from the positioning.
Defining and delivering on "Why you?"

Once we nail your positioning, you'll need to deliver on it practice-wide, not just in your marketing communications. Remember, your brand is the sum total of experiences patients have with your practice, which is larger than your positioning statement alone. Put another way, your positioning is a logical argument for your practice, while your brand is the larger emotional response and image you are working to establish.
Everything must tie together undefined from how your phone is answered, how long patients wait, and your choice of uniforms undefined to your technology, your manner, your location (signage, building, entrance, furniture, colors of the walls), which services you promote, and much more. If you decide you want to be the "leading-edge dentist in town," you can't limp along with a 1970s Brady Bunch look-alike office.

Here are some more critical brand-building points to consider:

Doctors (the seller) are likely to think in terms of equipment (technical sophistication, hardware) or clinical quality (skill level, training, peer reputation). But the public (the buyer) values service (access, amenities, ease of scheduling) and value-added items (product or service differentiation).
Effective branding communicates to the tastes, attitudes, and sensibilities of the buyer, not the seller. And the wants and needs of the buyer (patient) are mainly rooted in results: improved appearance, a healthy body, self-esteem, and perhaps confidence in good health. Think benefits.
We'll identify a value-added edge over the competition. What is highly unique about your practice that delivers value to the patient over and above whatever else is available in the marketplace? Whatever issue we choose to compete upon, it needs to be the one thing that best characterizes the experience, and has to be the centerpiece for everything you do and say about the practice.

Be willing to offend someone. By definition, your positioning must be unique; therefore, you cannot be everything to everyone. The challenge will be to appeal to many, while recognizing that your positioning cannot be universal. Being everything to everyone is not unique, and that's the same as vanilla.
Guard your brand zealously within your office. Once you've created your brand, you should beware of the trap of carrying the message banner for others. For example, one of the authors of this article recently looked up from the dental chair and noticed a poster on the ceiling advertising a national whitening treatment. Since the manufacturer's less expensive over-the-counter version is available at every grocery store in town, we hope the manufacturer at least sends the dentist a thank you note.

Deliver a consistent patient experience. People prefer consistent quality to nasty surprises, and a brand isn't really a brand if the practice doesn't deliver a consistent, high quality experience. That's why it's easy to understand why budget-minded American students traveling through Europe often pass on local fare to eat at McDonald's. Remember, just a few negative experiences can blow your brand credibility and betray the trust you've worked so hard to build.
Deliver consistent branded communications. In addition to delivering consistent in-office experiences, you must effectively communicate your brand message at every marketing opportunity. This means your Yellow Pages ad, website, brochures, etc.

Call us now and we'll build your brand

When you create a powerful practice brand, you'll attract the patients, cases, and referrals that you want. Deliver your branding message consistently, and your reward will be consistent profit growth.

Call us now for a free quote on branding, brochures, logos, advertising and more.

Victor Nwigwe, Executive Manager
VicTech Integrated Technologies
409 Running Doe Ct
Suwanee, GA 30024
http://www.hcprs.com (Healthcare Consulting)
Business: 800.349.6095
Direct: 678.825.5140

Sunday, December 5, 2010


Branding your business
26-Oct-10 18:17 Anonymous

Healthcare Provider Relations (HCPR): Will It Create A Powerful, Differentiating Brand for Your Healthcare Business?

Work With Us and Avoid Looking Like a "Plain Vanilla" OrganizationLet's say a new family moves in a couple of blocks from your office, and the mother holds a gathering for her new neighbors. At the gathering she asks, "I'd like to find a first-rate doctor for my family. Is there anyone special here in town?" How many of her newfound friends do you think would not only remember your name, but also be able to clearly elaborate upon what makes your business different? If your practice or organization is lost in a sea of sameness, you have a branding problem.Sadly, a lot of would-be patients still think healthcare providers are all pretty much the same. The "sameness" misconception is not the patient's fault. If you want a truly remarkable business, you must create a terrific product, and then communicate your points of differentiation clearly and consistently. Marketers call this branding, and it's vital to winning the dental marketing game.
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Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Saturday, December 4, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Friday, December 3, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Thursday, December 2, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Wednesday, December 1, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Monday, November 29, 2010

Employment Opportunities

We have established ourself as one of the leading developers of new technology in our arena. We continue to push the boundaries of technology developing exciting and innovative products for the global market. We have a culture of innovation where our employees can make a difference and we are looking for like minded, dynamic individuals to come and join our rapidly expanding team.Below is our current list of vacancies. If you wish to submit your application, please send it via e-mail, or you can fax us at the number listed below. Thanks!
Systems AnalystMust have a minimum of 5 years in our field or a related industry. Applicant must have a Bachelors degree or better.
C++ ProgrammerMust have a minimum of 5 years in our field or a related industry. Applicant must have a Bachelors degree or better.
CGI ProgrammerMust have a minimum of 5 years in our field or a related industry. Applicant must have a Bachelors degree or better.
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Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Sunday, November 28, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Saturday, November 27, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Thursday, November 25, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Wednesday, November 24, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Tuesday, November 23, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Monday, November 22, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Strategic planning by the numbers

For some, the concept of strategic planning might conjure up images of board rooms, executives, complex graphs, and detailed reports. While this picture of strategic planning may hold true in the world of big business and finance, it certainly doesn't apply to most small businesses, and it can look much different for physical therapists in private practice.

In reality, strategic planning is actually a lot simpler than it sounds, and a lot more important than one might think. There are myriad ways to tackle a strategic plan, and in this article we'll examine the part of the strategic plan that is often most intimidating – the numbers.

The Strategic Plan

At its essence, strategic planning is simply the process of looking at how a private practice fits within its environment, and how it can best position itself for success. Private practices do not exist within a vacuum, and it stands to reason that elements both internal (operations, performance) and external (economic conditions, competition) to the practice must be considered when charting a way forward.

Strategic planning usually begins with an analysis and discussion of the more subjective areas of a practice, considering such areas as mission, vision, clinical specialty, referral sources, and competition. Approaching these areas in a logical and sequential manner is critical to the success of a strategic plan, however these areas must also articulate with objective data such as "hard" financial numbers in order to complete a sound strategic plan.

As we will discuss below, working with numbers does not have to be difficult, and taking a simplified and methodical approach often yields the best results.

Financial Projections

Financial projections are to private practice what the plan of care is to a patient. Without a plan of care, we would not know what targets our patients are aiming for, and we would have very little to guide us along the way.

The same is true in private practice, and for this reason it is imperative that financial projections be used as part of the strategic planning process. Below I've highlighted three concepts that make the numbers as simple as they are powerful within the strategic plan: (1) time, (2) content, and (3) calculations.

Time. For purposes of financial projections and strategic planning it is recommended to plan for one, three, and five year time frames. This provides a practice with planning that strikes a good mix between actionable tactics (year one) and long range vision (year five). One year financial projections should be as exacting as possible, with the objective of deviating from the financial targets by no more than a few percentage points. Five year projections on the other hand, are rarely exact and are intended to provide strategic direction and financial understanding as the business moves forward. Three year projections are a balance between tactics and vision, and should yield relative accuracy while maintaining focus on future growth of the practice.

Content. When addressing one, three, and five year projections, place a focus on four areas in order to create a comprehensive financial plan: Volume, revenue, expenses, and cash.

  • Volume. Volumes are the driver of most revenue, expenses, and cash, and thus should be considered first. Create your volume projections by projecting the number of new patients each month and multiplying by your average number of visits per new patient. Refined projections may also examine volume by facility, patient segment, or service type.
  • Revenue. Revenue should be projected by multiplying projected volume by an average collection (payment) amount per patient. Good revenue projections will break down revenue into gross charges, insurance adjustments, refunds, and net collections. Many will also evaluate revenue separately for each facility, and by initial evaluation versus return visit.
  • Expenses. Expense projections should look at expense categories that are functional for the practice. Most practices can benefit from looking at expenses in the following categories: Staff expenses, variable expenses (non-staff), and fixed expenses. Because fixed expenses generally don't change with volume, it is beneficial to evaluate variable expenses separate from fixed so that an accurate understanding of projected costs can be calculated.
  • Cash. Often overlooked, cash moves in and out of a private practice differently than revenue and expenses. For purposes of projecting cash flow, it is a good rule of thumb to "lag" cash inflow by 30-60 days from the time the revenue is generated, also accounting for any refunds anticipated based on historical trends.

Calculations. Once financial projections are complete it is important to establish financial and operational targets based on the calculation of a few important metrics and ratios. Evaluating metrics and ratios provides insight into the anticipated efficiency and profitability of a practice based on the financial projections. Once established, these same metrics and ratios should be evaluated regularly against projections to ensure the practice is trending according to the strategic plan. The seven key metrics and ratios below are some of the most important and easiest to calculate:

Average Charges/Visit: Total charges divided by total visits.
Average Collections/Visit: Total collections divided by total visits.
Collection %: Total collections divided by total charges.
Profit %: Net income (total collections minus total expenses) divided by total collections.
Collections/New Patient: Total collections divided by total new patients.
Collections/Visit: Total collections divided by total visits.
Productivity %: Total hours billed (by treating staff) divided by total hours worked (by treating staff).

It is important to understand that the true benefit of strategic planning is not found in a set of financial projections or in a few key metrics. The benefit is in the process undertaken to analyze, conceptualize, and communicate a strategy for navigating a practice within a given market environment. By keeping the plan simple, committing to regular monitoring, and engaging stakeholders in the process, strategic planning will be recognized as one of the most valuable exercises that a private practice owner can perform.


Victor Nwigwe, Executive Manager
VicTech Integrated Technologies
409 Running Doe Ct
Suwanee, GA 30024
Business: 800.349.6095
Private Phone: 404.953.5584

Sunday, November 21, 2010

Vinade Reminder Notification

Health Care Provider Relations (HCPRS) Subscription Service: A unique solution to reducing your bottom-line. Start your Free Trial Today at http://www.hcprs.com. -------------------------------------------------------------- We at HCPRS are always here to help you grow your organization - from medical billing to marketing, financial planning, EMR, collections, insurance, software, computers, networking, and other technology issues. Our job is to provide your practice solutions that will propel your business to a whole new level. We achieve these by providing our services to you on subscription basis. Our services will help you reduce your monthly expenses. And our job is simple: If you already have a practice, we help it succeed. And if not, we can help you to start one. We understand how healthcare and business interact, and our duty is to help you merge the two to produce a very efficient and productive system that improves the health of those you serve.

Saturday, November 20, 2010

Healthcare Success Strategies: Will It Create A Powerful, Differentiating Brand for Your Healthcare Business?

Healthcare Success Strategies: Will  It Create A Powerful, Differentiating Brand for Your Healthcare Business?

Work With Us and Avoid Looking Like a "Plain Vanilla" Organization

Let's say a new family moves in a couple of blocks from your office, and the mother holds a gathering for her new neighbors. At the gathering she asks, "I'd like to find a first-rate doctor for my family. Is there anyone special here in town?" How many of her newfound friends do you think would not only remember your name, but also be able to clearly elaborate upon what makes your business different? If you practice or organization is lost in a sea of sameness, you have a branding problem.

Sadly, a lot of would-be patients still think healthcare providers are all pretty much the same. The "sameness" misconception is not the patient's fault. If you want a truly remarkable business, you must create a terrific product, and then communicate your points of differentiation clearly and consistently. Marketers call this branding, and it's vital to winning the dental marketing game.

7 Reasons Why You Should Brand Your Healthcare Organization

   1. People prefer to buy brands because they reduce perceived risk.

   2. People buy brands for status.

   3. People refer more often and more passionately to a brand they like and trust.

   4. You can build and accelerate your reputation through branding.

   5. You can attract more of the cases you want through branding.

   6. Branding will give you a competitive advantage.

   7. A branded healthcare organization will be worth more than a non-branded business.

Brand vs. bland

Exactly who wants to be the plain vanilla doctor or dentist? Through the years we've spoken to thousands of physicians and other providers, and there isn't a single one who thought he or she had a plain vanilla practice. Each doctor could tell us something unique about his/her work, practice, staff, and office environment. Unfortunately, in most cases, they didn't focus this message into a brand, so, to the public, these doctors remained vanilla.

Why should you care?

Well, it turns out that branding your practice has some very tangible rewards. People will happily pay more for a brand than for a generic alternative. Don't believe us? Look at your own family's shopping habits. You could save a bundle by buying generic cola, beer, paper towels, wine, laundry detergent, and more. But unless you are a very rare bird, you don't. You buy many of the big brands like everyone else.

Why? Because you assume, either consciously or unconsciously, that the quality of a name brand product is better. Your patients think the same way. In fact, if you and your office staff are tired of haggling with patients over finances, you can take the money issue off the table by creating a value-added brand.

1. People prefer to buy brands because they reduce perceived risk. Consumers know that advertisers invest a lot of money in building their brands, and hence have a lot to lose if they put out shoddy products. Therefore, people are not only willing to try a new brand; they are highly likely to stay with that brand if they are satisfied with it.

2. People buy brands for status. Sometimes people spend more for a product because it is more expensive. Think Mercedes and Rolex. While relatively few dentists are status symbols, it does happen. For example, a savvy few can claim to be "dentists to the stars," reality TV "smile makeover dentists," and nationally prominent experts.

3. People refer more often and more passionately to a brand they like and trust. Truly great brands achieve near cult-level loyalty from their followers, to the point where consumers actually identify with their brands. Graphic artists universally put Macintosh(TM) stickers on their cars to show the world they are "rty" and belong to the "Mac clique." Starbucks(TM) aficionados insist on having their "double half cappuccino with extra foam." Harley Davidson(TM) isn't just a motorcycle; it's a personal statement. Some argue passionately for Coke(TM), others for Pepsi(TM). Wouldn't it be great if your patients were this loyal?

4. You can build and accelerate your reputation through branding. We understand that many doctors are uncomfortable with the idea of "tooting their own horn." However, since your reputation is your most valuable asset, are you willing to leave it entirely up to factors outside of your control? Instead of passively waiting and hoping for a good reputation to develop over the years, you can actively mold and shape your reputation now, through purposeful branding.

5. You can attract more of the cases you want through branding. Savvy doctors don't try to recruit everyone to their business. Instead, they target the patients and cases they want (e.g., cosmetically oriented patients, seniors, soccer moms, nurses, teachers, etc.). Branding can help you appeal to exactly the audience you want.

6. Branding will give you a competitive advantage. In a competitive market environment, which means just about everywhere, your business or practice needs to stand out in a positive and highly distinctive way because you are being compared directly to all others. Branding will help you stand out.

7. A branded organization will be worth more than a non-branded business. For the reasons we've discussed, a branded practice will often do far better economically than a non-branded practice. Additionally, when it's time to sell, a practice with a great reputation and proven ongoing marketing systems will command a better price than a run-of-the-mill practice.

So what exactly is a brand?

A lot of the physicians and dentists we've worked with over the years were initially skeptical about the concept of branding, and that's understandable. After all, when you get right down to it, a lot of marketing people are fuzzy about the concept.

It turns out that many marketers are guilty of focusing solely on the communication aspect of branding, and forget entirely about the underlying product, which is more important. Even the slickest advertising won't save bad products. (Remember all those funny ads a few Super Bowls ago when well-funded, and now defunct, Internet companies advertised products which no one needed?)

To add to the confusion, various authorities, such as marketing academia, consultants, and texts, all have slightly different definitions for branding. These include:

  •     "A singular idea or concept that you own inside the mind of a prospect."
  •     "The primary focus of your brand message must be on how special you are. "
  •     "You're just anybody without your identity."
  •     "Customers must recognize that you stand for something."

The two best ones we've seen are:

  • "A brand is the total experience that a customer has with your product, service or company."
  • "A brand is delivering on a promise ... consistently."

The good news and the really good news for doctors

Branding has long been pervasive in business, and it now extends to people (e.g., Oprah Winfrey, Jerry Seinfeld, Tiger Woods, Martha Stewart). These savvy individuals know they have to be different to stand out from the crowd. However, branding is not very common in private healthcare practices. Surprisingly, a large percentage of healthcare practices simply don't use branding to establish and reinforce a specific reputation in their market.

So the good news is that most of your professional colleagues are not trying to brand their practices. The even better news is that the practice that successfully brands itself will take a head-and-shoulders, standout lead above the competition. Positive differentiation is the whole idea.

In service industries, including healthcare, effective branding is about the entire experience and relationship that patients have with you and your team. When you communicate what makes you special, you are setting expectations — a direct or implied promise — that patients will get the benefit of your unique value each time they visit or call.

"How will Healthcare Success Strategies help me build a powerful brand?"

We've talked a lot about the necessity for branding and differentiation, but how can you actually do it?

Well, if we work together our first step will be to develop a positioning statement (also known as Unique Selling Proposition or Unique Value Proposition). Simply put, your positioning is: the position in the mind of the consumer that your practice occupies.

In other words, what is the one thing you want patients to remember about you, if they remember only one thing? We have to focus very tightly because prospective patients are exposed to at least 3,000 commercial messages a day. With so much clutter in the marketplace, you'll have to give up trying to be everything to everybody, and instead focus on becoming very special to somebody. Some famous Corporate America positioning examples include:

  •     Crest(TM) fights cavities
  •     Excedrin(TM) is the headache medicine (for the toughest headaches)
  •     At Avis(TM), we're No. 2, so we try harder

How we'll position your practice in the marketplace

Your positioning is the unique competitive advantage that influences your desired audience to see you as their best choice. Before we come up with your positioning statement, you need to know some ground rules. Whatever we come up with, your positioning must be:

  • True (if you say you're experienced, you'd better be experienced)
  • Differentiating (not saying the same thing everyone else says)
  • Memorable (you are competing with 3,000 messages a day)
  • Compelling to your intended target audience (don't look too expensive when dealing with lower-income patients, for example)

To come up with your positioning statement, we'll decide what you should say to prospective patients who ask, "Why you?"

Why should they come to you? How do you present yourself as different, better, and desirable from any other dentist they could call today? Why you?

Don't worry if you can't answer this question yet. Right now, your practice is probably hidden in that forest of look-alike doctors if you haven't thought too much about it or you can't easily verbalize "Why you?"

The good news is, we have a very specific process to help you. We'll brainstorm answers to questions like, "Why you?" or, "What do you do, and whom are we for?"

We'll help you avoid your own biases. While you may be very proud of your advanced education and technology, in a low economic area patients may be far more interested in how gentle, friendly, or affordable you are.

And of course, chances are that some of your competitors may already be mumbling something about gentle, for example, so if you go that route, you'll need to find a unique way to say it and then prove your claim to the oh-so-skeptical public. Remember that your positioning will not be identical to your headline and slogan, though these may well be derived from the positioning.

Defining and delivering on "Why you?"

Once we nail your positioning, you'll need to deliver on it practice-wide, not just in your marketing communications. Remember, your brand is the sum total of experiences patients have with your practice, which is larger than your positioning statement alone. Put another way, your positioning is a logical argument for your practice, while your brand is the larger emotional response and image you are working to establish.

Everything must tie together — from how your phone is answered, how long patients wait, and your choice of uniforms — to your technology, your manner, your location (signage, building, entrance, furniture, colors of the walls), which services you promote, and much more. If you decide you want to be the "leading-edge dentist in town," you can't limp along with a 1970s Brady Bunch look-alike office.

Here are some more critical brand-building points to consider:

Doctors (the seller) are likely to think in terms of equipment (technical sophistication, hardware) or clinical quality (skill level, training, peer reputation). But the public (the buyer) values service (access, amenities, ease of scheduling) and value-added items (product or service differentiation).

Effective branding communicates to the tastes, attitudes, and sensibilities of the buyer, not the seller. And the wants and needs of the buyer (patient) are mainly rooted in results: improved appearance, a healthy body, self-esteem, and perhaps confidence in good health. Think benefits.

We'll identify a value-added edge over the competition. What is highly unique about your practice that delivers value to the patient over and above whatever else is available in the marketplace? Whatever issue we choose to compete upon, it needs to be the one thing that best characterizes the experience, and has to be the centerpiece for everything you do and say about the practice.

Be willing to offend someone. By definition, your positioning must be unique; therefore, you cannot be everything to everyone. The challenge will be to appeal to many, while recognizing that your positioning cannot be universal. Being everything to everyone is not unique, and that's the same as vanilla.

Guard your brand zealously within your office. Once you've created your brand, you should beware of the trap of carrying the message banner for others. For example, one of the authors of this article recently looked up from the dental chair and noticed a poster on the ceiling advertising a national whitening treatment. Since the manufacturer's less expensive over-the-counter version is available at every grocery store in town, we hope the manufacturer at least sends the dentist a thank you note.

Deliver a consistent patient experience. People prefer consistent quality to nasty surprises, and a brand isn't really a brand if the practice doesn't deliver a consistent, high quality experience. That's why it's easy to understand why budget-minded American students traveling through Europe often pass on local fare to eat at McDonald's. Remember, just a few negative experiences can blow your brand credibility and betray the trust you've worked so hard to build.

Deliver consistent branded communications. In addition to delivering consistent in-office experiences, you must effectively communicate your brand message at every marketing opportunity. This means your Yellow Pages ad, website, brochures, etc.

Call us now and we'll build your brand

When you create a powerful practice brand, you'll attract the patients, cases, and referrals that you want. Deliver your branding message consistently, and your reward will be consistent profit growth.

Call us now for a free quote on branding, brochures, logos, advertising and more. 



Victor Nwigwe, Executive Manager
VicTech Integrated Technologies
409 Running Doe Ct
Suwanee, GA 30024
Business: 800.349.6095
Service Phone: 404.953.5584