Branding your business
26-Oct-10 18:17 Anonymous

Healthcare Provider Relations (HCPR): Will It Create A Powerful, Differentiating Brand for Your Healthcare Business?

Work With Us and Avoid Looking Like a "Plain Vanilla" OrganizationLet's say a new family moves in a couple of blocks from your office, and the mother holds a gathering for her new neighbors. At the gathering she asks, "I'd like to find a first-rate doctor for my family. Is there anyone special here in town?" How many of her newfound friends do you think would not only remember your name, but also be able to clearly elaborate upon what makes your business different? If your practice or organization is lost in a sea of sameness, you have a branding problem.Sadly, a lot of would-be patients still think healthcare providers are all pretty much the same. The "sameness" misconception is not the patient's fault. If you want a truly remarkable business, you must create a terrific product, and then communicate your points of differentiation clearly and consistently. Marketers call this branding, and it's vital to winning the dental marketing game.